THE SUPER MARIO EFFECT -
TRICKING YOUR BRAIN INTO LEARNING MORE |
MARK ROBER | TEDxPenn
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views•May 31, 2018
TEDx Talks
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When 50,000
of Mark Rober's 3 million YouTube subscribers participated in a basic coding
challenge, the data all pointed to what Rober has dubbed the Super Mario
Effect. The YouTube star and former NASA engineer describes how this
data-backed mindset for life gamification has stuck with him along his journey,
and how it impacts the ways he helps (or tricks) his viewers into learning
science, engineering, and design. Mark Rober has made a career out of
engineering, entertainment, and education. After completing degrees in
mechanical engineering from Brigham Young University and the University of
Southern California, Rober joined NASA’s Jet Propulsion Laboratory in 2004. In
his nine years as a NASA engineer, seven of which were on the Mars rover
Curiosity team, Rober worked on both the Descent Stage (the jet pack that
lowered the Rover to the surface) and some hardware on the Rover top deck for
collecting samples. In 2011, Rober’s iPad-based Halloween costume helped launch
both his creative costume company, Digital Dudz, and his YouTube channel, which
now boasts 3 million subscribers and 400 million views. His videos focus on
creative ideas and science- and engineering-based pranks and activities. Rober
is a regular guest on "Jimmy Kimmel Live!". Today, he does research
and development work for a large technology company in Northern California,
where he lives with his wife and son. This talk was given at a TEDx event using
the TED conference format but independently organized by a local community.
Learn more at https://www.ted.com/tedx
Grateful thanks to TEDx Talks, MARK ROBER, TEDxPenn and YouTube and all the others who made this video possible
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